From the fields of Bahawalnagar to tables across the world — Zumerd Rice Mills has been perfecting the art of basmati for over three decades. Quality is our motto.

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"Believing in the motto that the customer has a proven right to demand the finest product, our endeavors over the last three decades have always been toward creating and providing the best."
— Haji Zumeruddin Khalji, Chairman
— The People Behind The Grain

Chief Executive & Chairman
Provides overall leadership and direction for the company, guiding its vision, values, and long-term growth. He oversees key business decisions, supports the leadership team, and ensures that the company continues to develop while maintaining strong standards, trusted relationships, and sustainable business practices.

Managing Director
Leads the company’s daily operations and ensures that business activities remain aligned with its strategic goals. He coordinates departments, manages organisational performance, and supports effective decision-making to improve efficiency, strengthen business operations, and achieve sustainable growth across the company.

Manager, Marketing
Plans and manages marketing activities that support the company’s objectives and strengthen its market presence. He develops promotional strategies, identifies customer needs, coordinates marketing campaigns, and works with different teams to increase brand awareness, customer engagement, and overall business growth.

Manager, Brand & Export Marketing
Manages brand development and export marketing activities to expand the company’s reach in local and international markets. He develops brand strategies, supports market communication, identifies export opportunities, and helps maintain a consistent and professional brand image across different markets and customer channels.

— About Us
The story of Haji Zumer-ud-Din Rice Mills begins with our founder, Haji Zumer Din, in district Bahawalnagar, Punjab. For over three decades we have milled and processed Basmati, non-Basmati, parboiled (sella), and white rice in every variety earning our place as one of Pakistan's leading rice exporters.

Sourced from trusted growers and milled to exacting standards.

Every batch is checked for grain length, aroma, and purity before it leaves our mills.
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12+ Products

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Learn more about our double-steamed 1121 basmati and why it's earned the trust of families and exporters alike.
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Basmati

Basmati

Basmati
Get the latest on new harvests, export offers, and product launches.

Over 30 years of experience — we guarantee quality you can trust. The house of basmati rice.
Haji Zumer-ud-Din Rice Mills, Bahawalnagar, Punjab, Pakistan
+92 XXX XXXXXXX
Worldwide export dispatch
Why Basmati Grain Length Matters
Sept 26, 2024
How We Double-Steam Our 1121 Rice
Sept 26, 2024